The New Economics of Demand · How brands win addressable share and prove incremental growth

​30 minutes Panel Session

The New Economics of Demand
How brands win addressable share and prove incremental growth

​Hosted by MAKERS AI.

​AI now shapes how brands are discovered, ranked, and shown before a customer ever chooses. The question is no longer whether AI improves performance. It is how AI drives demand efficiently, captures addressable share, and proves that growth is incremental.

​This debate-driven session traces demand from signal to decision to outcome, giving leaders three levers to deploy now:

​Protect signal integrity
Carry intent and supply signals all the way to the point of AI decision, declared clearly and not inferred after the fact.

​Delegate real-time demand decisions
Use models to act at the moment of opportunity, within clear guardrails for transparency, accountability, and control.

​Prove incremental growth
Measure outcomes against a real baseline, rather than crediting performance after the fact.

​The session closes with open networking with leaders across AI, data, commerce, media, performance, and brand growth.

​Featuring
— Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB
— Eric Danetz, President, Cognitiv
— Alex Gardner, Chief Revenue Officer, Index Exchange
— Will Oatley, Founder and Chief Executive Officer, Zeroma
— Sorin Patilinet, Global Marketing Effectiveness Lead, PepsiCo; author of Marketing Effectiveness: Applying Marketing Science for Brand Growth

Location
📍 Aboard the E-Motion, Jetée Albert Edouard, Vieux Port, Cannes

Arrival
Please arrive 10 minutes before the session.

Questions
[email protected]

​Website
makersai.ai

​Registration required.