Beyond the Click: Decarbonizing Media and Rehumanizing Attention

​Join Campfire CEO Chris Marine and Rare Agency Creative Director David Heatley at The Hús, part of the New England Ocean Cluster, for a conversation about the future of sustainable media.

​The internet has a carbon problem and an attention problem. Every digital impression consumes energy across a vast chain of ad exchanges, servers, and data centers before ever reaching a person. Meanwhile, brands keep chasing clicks that rarely convert into meaningful human connection.

​This talk explores how ad tech is evolving toward both sustainability and substance - cutting carbon from the digital supply chain and rethinking engagement beyond the screen. We’ll look at how partners like Scope3 are measuring media emissions, how agencies like Campfire Consulting are redesigning campaigns for efficiency and authenticity, and how new hybrid experiences in both digital and physical spaces like those being pioneered by Rare Agency can restore creativity and conscience to media.

• ​5:30 - Doors followed by initial networking

• ​6:00 - Content/Panel 

• ​7:00 - Continued networking

• ​7:30 - Conclusion

• ​7:45 - Breakdown and clean up

​Thank you to our sponsors including The Hús and the New England Ocean Cluster for having us, mainelove & Rising Tide for the Bevs, and Taj Indian Cuisine for providing bites!