ZERO TO TRACTION

​Getting your first product off the ground is one thing, getting it to actually gain traction is a whole different challenge. In this session, Innovator Class digs into the practical steps founders take to move from an idea with no users to a product that's starting to show real momentum, covering how to validate demand, find your earliest customers, and build the kind of feedback loops that help you iterate fast without wasting time or money.

​Whether you're pre-launch or already have a small group of users and want to grow that number meaningfully, this hour will focus on actionable strategies rather than theory. Expect a straightforward conversation about what actually works when you're starting from zero, and how to recognize the early signs that your product is finding its footing in the market.