ContentClub Roundtable #2 - w. special guest Falk Louis
On Wednesday 4th March we're bringing ContentClub back to Berlin for session two.
ContentClub is a monthly roundtable for founders, marketing leaders, and senior operators who are serious about growing through content. Every session kicks off with a meet and greet, followed by a 30-minute fireside chat, and then an open discussion moderated by Calum and Ed, founders of Humble&Brag.
This month's guest is Falk Louis. Falk's a Berlin-based designer, illustrator, and one of the most distinctive content voices on LinkedIn. Falk builds bold brands and beautiful websites for startups by day, and creates comics, illustrations, and genuinely engaging content for his own audience in whatever time is left. He does it with a creative approach that's hard to define and even harder to copy.
In this session we'll discuss:
How Falk thinks about building an audience, and why his approach looks nothing like the playbook
His creative process: where ideas come from and how he actually makes things
What he thinks AI is doing to creative content, and what the human response should be
The relationship between authenticity, anxiety, and showing up consistently in public
What other founders and marketers can take from his approach, even if they're not designers
As always, we're keeping it small — max. 12 people, so everyone gets a chance to contribute. Bring your own stories: what's working, what flopped, and what you're still figuring out.
Agenda:
18:00 – 18:30: Arrival & networking (please arrive before 18:30)
18:30 – 19:00: Fireside chat with Falk Louis
19:00 – 19:30: Open discussion
Refreshments provided. Please note the session will be recorded with video and audio.