Office Hours: Landing Page Optimization
Join product strategist and founder Julian Espinosa for a hands-on feedback session designed to help you optimize your landing pages for conversion — not just aesthetics.
In this practical working session, founders will share their landing pages — from hero sections to CTAs — and receive live, collaborative feedback to improve clarity, structure, and performance. Whether you’re tweaking copy, testing design, or refining your offer, this is a space to iterate fast, test ideas, and boost results.
You’ll learn how to make your landing page speak clearly to the right customer, create urgency, and convert attention into action — without overcomplicating the message.
Founders will reflect on:
• What makes a landing page clear, compelling, and conversion-ready
• How to simplify messaging without losing power
• Where founders often lose users — and how to fix it
• How to write headlines and CTAs that actually convert
• How to test and improve copy/design in short cycles
You’ll leave with sharper copy, stronger UX decisions, and an action plan to drive better results — fast.
📌 What to bring:
Your landing page (live link or draft), along with any copy or design assets you want reviewed.
📌 Who it’s for:
Founders who are building, testing, or refining landing pages and want structured, tactical feedback from peers and mentors.
🧠 About Julian Espinosa:
Julian is a founder, mentor, and product strategist known for helping early-stage startups refine their ideas, build with clarity, and launch with impact. As the founder of ventures like Sizzle, he’s developed scalable health-tech platforms and advised teams across healthcare, fintech, and consumer tech.
With a sharp focus on user psychology, growth strategy, and execution, Julian helps founders translate complexity into clear messaging — and avoid the common pitfalls of vague landing pages and bloated UX.
⚡ Session format:
• 1–2 minute check-ins from each founder
• Live screen-share + group feedback
• Key takeaways and next steps recap
💡 Capped at 10 founders per session for high-impact feedback.