Podcast to Pipeline (Without Ads)

​How GTM pros use podcast guesting to build trust, generate leads, and create content that compounds.

​Gal Ko is a GTM advisor helping revenue leaders use podcast guesting to build trust, generate leads, and create content that compounds.

If you’re an SDR, AE, VP, or exec in Revenue, this session will show you how to turn one conversation into pipeline + credibility + content, without needing a big following, a PR team, or daily posting.

What you’ll learn (and can apply tomorrow):
• Why podcasts beat the algorithm for trust (and why trust beats CPMs)
• The 4-step system to get booked on relevant podcasts (not random “exposure”)
• How to build a media kit that makes hosts say “easy yes”
• How to find + qualify shows fast (and avoid pay-to-play traps)
• A simple outreach framework that gets replies (without sounding salesy)
• How one 45-min interview becomes weeks of content + inbound interest

You’ll also get free resources:
• Speaker Profile Canva template + “Speaker Profile GPT”
• A glimpse into a podcast database and the exact qualification criteria
• Access to a community where 30+ episodes have already been recorded via internal matchmaking

🎯 Bonus (limited): The first 5 people to book will receive a 30-minute live podcast branding consultation plus a match-making session with podcasts from the PodStar™️ Network.