Digital Marketer's Playbook

​Digital Marketer's Playbook

​We'd love to invite you to Digital Marketer’s Playbook at the DIFC Innovation Hub on Thursday, October 23rd, 9:00 AM.

​You’ll hear from senior marketing leaders as they discuss the future of digital marketing and the evolving role of performance marketers in the UAE.

Location: DIFC Innovation Hub
Time: Thursday, October 23rd, 9:00AM

​Panelists
Jonathan Flender, VP Digital & Omni, GMG
Faheem Ahmad, Head of Growth, Chalhoub
Abeera Baig, Head of Marketing, Kavak
Dr. Deepak Renganathan, VP Digital, Damac

​Moderator
Mohamed Gamal, Host of Reach 4 Growth Podcast

​Agenda
9:00 AM – 9:55 AM · Welcome breakfast
9:55 AM – 10:00 AM · Event introduction
10:00 AM – 10:10 AM · The state of digital ad fraud in 2025 with Tapper
10:10 AM – 10:20 AM · Using AI to improve ad performance and streamline workflows with Digital Rocket IO
10:20 AM – 10:30 AM · The Outcomes Era: how to turn ad spend into business results with Platformance
10:30 AM – 10:45 AM · Break
10:45 AM – 11:05 AM · The Future of Performance Marketing with Jonathan (GMG) and Faheem (Chalhoub)
11:10 AM – 11:30 AM · The Future Role of Performance Marketers with Dr. Deepak (Damac) and Abeera (Kavak)
11:30 PM – 12:30 PM · Open Networking

​Parking Instructions

​There will be spots at the DIFC Innovation Hub parking lots behind Beiruti Cafe. There is complimentary parking for the first hour, with an additional fee of AED 10 for each subsequent hour.