WEBINAR: DeFi Marketing & LP Relations
TVL doesn't grow from impressions. It grows from getting the right users in and giving them a reason to stay.
Most DeFi teams treat marketing like any other crypto campaign. Generic creator posts, broad reach, vanity metrics. Meanwhile the LPs who commit real capital get zero structured communication. Both problems compound. One loses you users. The other loses you liquidity.
Join Tim Haldorsson (Founder, Lunar Strategy) and Jack Haldorsson (Managing Partner, Lunar Strategy) for a practical session covering the two things that actually move TVL: DeFi marketing that ties to on-chain outcomes, and LP relations as a real operational discipline.
About Your Speakers
Tim Haldorsson is Founder and CEO of Lunar Strategy, helping 300+ projects navigate every market cycle. He's worked with leading brands like Polkadot, ICP, and OKX, scaling projects from launch to market leadership.
Jack Haldorsson is Co-founder and Managing Partner at Lunar Strategy, active in the crypto space since 2017. He's helped 100+ Web3 projects scale and launch, overseeing business development and full-stack growth across DeFi, infrastructure, AI, and beyond.
Session Overview:
Tim and Jack will walk through two halves. The first covers DeFi marketing: TVL-first campaign structures, picking creators who actually use the product, and using security events and on-chain data as marketing tools, with real case studies from active DeFi clients. The second half covers LP relations: regular TVL reporting, protocol health updates, audit signals, yield strategy content, and governance communication. They'll close with a framework you can start running this week.
Live Q&A to close.
Who this is for: DeFi founders, growth leads, and protocol teams at any stage, whether pre-launch, post-TGE, or looking to stabilize TVL.
What you'll leave with: A framework for structuring campaigns around on-chain outcomes, a five-point LP relations programme you can start this week, and specific examples of what has worked across live DeFi clients.
Date: Friday, May 22 | 10:00 AM GMT+1 Format: Free online stream via Google Meet
Spots are limited.