CSE Winter Learning Series: Customer Retention as a Growth Strategy
Founders Only | Virtual | Cameras On
CSE founder learning sessions are designed exclusively for founders building a scalable product, platform, or tech-enabled company.
These sessions are not designed for professional services, agencies, or consulting-based businesses.
To be a fit for this session, you should be building:
A product-first startup (physical product or live product demo)
A SaaS or tech-enabled platform solving a problem at scale
A company where retention depends on product onboarding, usage milestones, or renewal mechanics
This structure allows for a focused, peer-driven working environment.
___
Customer Retention as a Growth Strategy
Early traction doesn’t come from more customers — it comes from keeping the ones you already worked so hard to earn.
Join fellow founders for the kickoff of the CSE Winter Learning Series with Parul Bhandari (CustomerXSuccess), a 10+ year leader in customer success, retention, and cross-functional growth for early-stage startups. This session is built for founders who want to turn early users into renewal-ready, reference-ready customers without a big CS team or complex tooling.
This is not a webinar.
This is a hands-on, working session where you’ll build the early retention mechanics your company needs right now to survive and scale.
___
What You’ll Walk Away With
Your Early Customer Journey Map
A simple, founder-friendly system to define the first “success milestone,” identify churn risks early, and execute onboarding that actually drives outcomes.
A Weekly Alignment Ritual
One lightweight, founder-run process that keeps Sales, CS, and Product rowing in the same direction — even if you’re a team of 1–3.
A Realistic Retention Strategy for Lean Teams
Learn how to design for renewals, not replacements, and how to operationalize CS before your first hire.
This Session Is Perfect For
Bootstrapped, pre-seed, and seed-stage founders
Founders working toward first revenue
Technical and non-technical founders building their first CS or RevOps motions
Early teams operating without dedicated CS resources
Anyone who wants to reduce churn and strengthen early customer traction
Format
✔️ 60 minutes
✔️ Short talk + guided working session
✔️ Live Q&A
✔️ Cameras on — this is an interactive, founder-focused room
You’ll leave with tools you can use immediately — not theory.
About the Speaker
Parul Bhandari — Founder, CustomerXSuccess
10+ years leading startup CS teams (onboarding, success, support, product marketing)
10+ years in business ops + HR consulting focused on building teams from the inside out
Delivered countless sessions on retention, CS, RevOps, and cross-functional alignment
She has worked directly with first-time founders, technical and non-technical founders, and early-stage SaaS companies across AI, SaaS, mobility, sales tech, and more.