When Everyone Has AI, What Makes You Different?
About WMC
Women in Marketing & Communications (WMC) is a community created to connect women working in marketing and communications in Copenhagen.
We want to create a space where women can meet, share experiences, learn from each other and build meaningful connections.
Through events, conversations and networking, we bring together women at different stages of their careers.
Our goal is to create an open, supportive and authentic community where everyone feels welcome.
Because we believe that when women connect, we create opportunities for each other.
About the Event
When Everyone Has AI, What Makes You Different?
AI can write copy, generate images, build presentations and develop campaign ideas in seconds. As these tools become part of every marketer's workflow, one question becomes increasingly important: What makes human creativity valuable?
Join Women in Marketing & Communications (WMC) for an evening of inspiration, fresh perspectives and meaningful connections.
We'll kick off the evening with a 15-minute keynote from Precis, where you'll get to know the company, discover what they do and learn more about their work in marketing and communications.
Following the keynote, we'll introduce WMC and bring together three inspiring women working across marketing and creative leadership for a panel discussion exploring creativity in an AI-first world.
How do we stay original when everyone has access to the same tools? How can we keep up with AI without burning out? And what does the gender gap in AI mean for the ideas shaping the future of marketing?
Together, we'll explore whether AI is enhancing our creativity, changing what it means to be creative, or simply raising the bar for what great marketing looks like.
Expect honest conversations, new perspectives and the opportunity to connect with women in Copenhagen's marketing and communications community.
Topics we'll cover
Is AI making us more or less creative?
What will differentiate great marketers in an AI-first world?
What does creativity mean when AI can generate ideas in seconds?
How can we stay ahead of AI without burning out?
How should teams balance AI efficiency with creative thinking?
How might the gender gap in AI shape the future of creativity?
Which human qualities will matter most as AI takes over more execution?
Meet the panellists
Valerie Barbora Novakova — Head of Marketing & Strategy at CoHo
Minna Vainio — Creative Growth Manager at Precis
Sara Castanho — Creative Director at Impero
Moderated by Maria del Mar Vázquez, Founder of Women in Marketing & Communications.
Agenda
17:00–17:30 | Arrival, Drink & Networking
Arrive, grab a drink, and start connecting with other women working in marketing and communications.
17:30–17:45 | Meet Precis: Company Keynote
Get to know Precis, discover what they do and learn more about their work in marketing and communications.
17:45–17:55 | Welcome to WMC
An introduction by Maria del Mar Vázquez, Founder of Women in Marketing & Communications.
Why WMC was created
Our mission and what the community stands for
What to expect from the evening and future WMC events
17:55–19:00 | Panel Discussion
When Everyone Has AI, What Makes You Different?
A conversation about human creativity, AI adoption, originality and the future of marketing.
Format:
5 min — Speaker introductions
45 min — Moderated discussion
15 min — Audience Q&A
19:00–19:45 | Drinks, Snacks & Community Networking
Continue the conversation, exchange ideas with the panellists and meet other women working across marketing and communications.
19:45–20:00 | WMC Closing
Final reflections, thank yous and a look ahead at what's coming next for the WMC community.
Limited to 45 spots — don't miss your chance to join us!
P.S. By registering for this event, you agree to receive future newsletters and updates from us. Please note that photos will be taken during the event. By submitting your registration, you grant us permission to use these photos on our website, social media channels and other marketing materials.