Join This Executive Dinner Discussion for Senior Marketers within the Detroit Area
Join Us for an Exclusive Executive Dinner
The Marketing and Digital Leaders' Dinner
Marketing leaders in Detroit are invited to join us for an afternoon of sharp, candid conversation and peer exchange at the Shinola Hotel. Co-hosted by The Ortus Club, Sitecore, and Icreon, this closed-door masterclass brings together a senior group of marketing decision-makers to examine how industrial brands are turning product data into real revenue — followed by cocktail networking and dinner among peers who are wrestling with the same challenges.
Expect keynote insight, a fireside chat, and the kind of off-the-record dialogue that rarely happens at standard industry events. Attendance is complimentary and by invitation only.
The Topic
From Catalog to Conversion Engine: Turning Product Data into Revenue
Industrial buyers now expect the same speed and clarity they get from consumer platforms. But most manufacturers still treat product data as static documentation, not a growth asset. For digital marketers, this has shifted from a content problem to a revenue problem.
The next advantage won't come from better campaigns. It will come from turning content into AI-driven experiences that guide buyers from discovery to decision. Marketing is increasingly being asked to own this entire journey, including technical validation and post-sale engagement.
How can marketing move beyond driving traffic to product pages and own the full digital buying journey?
How are leading teams turning scattered specs, PDFs, and distributor content into structured assets that power personalization, search, and AI experiences?
Where does AI actually create leverage today, and how do you connect product experience to revenue?
The Afternoon and Evening
3:30 PM — Arrival of guests
4:00 PM — Welcome address by The Ortus Club
4:10 PM — Welcome address by Sitecore and Icreon
4:15 PM — Keynote address, presentations, and fireside chat
6:00 PM — Cocktail networking and dinner
7:00 PM — Guests normally start leaving
7:30 PM — Event close
Who Should Be in the Room
This masterclass is designed for senior marketing leaders who are actively rethinking how their organizations engage industrial buyers in a digital-first environment. Ideal attendees are decision-makers focused on transforming institutional engineering knowledge into scalable digital assets that accelerate technical discovery, empower channel partners, and drive competitive advantage in industrial commerce.
Relevant titles include: CMOs, Chief Digital Officers, VPs of Marketing, Heads of Marketing, VPs and Heads of Customer Experience, and other senior decision-makers across digital, content, and commerce.
Current Attendees Include
Director of Brand & Innovation Partnerships — Ford Motor Company
VP Commercial Strategy, North America — Magna International
Head of Go-to-Market, Supply Chain Solutions — Stellantis
Director of Product Marketing, Advanced Manufacturing — General Motors
Senior Director, Employer Brand & Talent Marketing — Rocket Companies
VP Business Development & Marketing — Lear Corporation
Director of Commercial & Marketing Strategy — Dana Incorporated
Head of Innovation & Brand Programs — DTE Energy
Director of Brand & Retail Experience — Shinola Detroit
VP Marketing & Customer Engagement — BorgWarner
Senior Director, Product & Innovation Marketing — Whirlpool Corporation
Director of Marketing, Industrial Solutions — Eaton
Head of Strategic Marketing Partnerships — Gentex Corporation
VP Brand & Corporate Marketing — Amway
Director of Customer & Vendor Marketing — Blue Cross Blue Shield of Michigan
Senior Manager, Innovation Marketing & R&D Comms — Dow
Director of Commercial Marketing — Kellanova
VP Customer Experience & Marketing — Ally Financial
Head of Growth Marketing — Quicken Loans
How to Join
If you've received an invitation, simply reply to confirm your seat. If you'd like to request one, reach out to the Ortus team and we'll be in touch shortly. Once confirmed, you'll receive a calendar invite along with full venue details, arrival instructions, and everything else you need for the afternoon — including a note on valet parking, which is available at the Shinola Hotel for your convenience.
The Hosts
Sitecore is a leading digital experience platform trusted by the world's most ambitious brands to create, manage, and deliver content-driven experiences at scale. With a composable, AI-powered suite spanning content, commerce, and customer data, Sitecore helps marketing and digital leaders turn every touchpoint into a moment of relevance — and every piece of product content into a revenue driver.
Icreon is a digital transformation consultancy that partners with industrial, manufacturing, and enterprise clients to reimagine how they go to market online. By combining strategy, technology, and experience design, Icreon helps marketing and commerce leaders translate complex product ecosystems into intuitive, AI-enabled digital journeys that accelerate discovery, conversion, and long-term customer value.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.