GTM Week: Workshops - Orchestrating all GTM efforts under one brain
What if your AI actually knew your company - your ICP, your offer, your case studies, your processes - and could use that knowledge to run GTM tasks on your behalf?
That's what this workshop is about. Not prompting AI. Not using tools. Building a company brain - and then putting it to work.
About
A full-day working session led by Krzysztof Pawlak (Wayve), Artur Wala (model:guide), and a guest from Cognee AI.
The first half of the day is built around Andrej Karpathy's LLM Wiki methodology - a framework for turning raw company knowledge into a structured, AI-maintained knowledge base. Instead of relying on RAG (which rediscovers knowledge from scratch every time), the LLM Wiki approach lets AI continuously compile, interlink, and update a living wiki of your company. The result: an AI that actually understands your business.
The second half applies that brain directly to GTM - with Piotr Zaniewicz (Meaningful Sales) showing how to build outreach systems on top of it, and additional sessions TBA.
Agenda
10:00 – Building Your Company Brain Karpathy's LLM Wiki methodology applied to your company: ICP, offer, case studies, competitive positioning, processes - all structured into an AI-maintained knowledge base. Led by Krzysztof Pawlak, Artur Wala, and Cognee AI.
~14:00 – GTM on Top of Your Brain Piotr Zaniewicz (Meaningful Sales) - how to use your company brain to build outreach, personalization, and sales sequences that actually know what they're talking about.
TBA - Additional session More to come. Announcement soon.
Who is this for?
Founders, GTM operators, and technical marketers who want to stop using AI as a chat tool and start using it as infrastructure. Some technical comfort helps - but if you got through the Claude Code workshop on Wednesday, you're ready for this.
Access
Paid. Accept only - spots are limited.
Hold a GTM Week Full Pass? This workshop is included.