GTM Week: Workshops - Orchestrating all GTM efforts under one brain
What if your AI actually knew your company - your ICP, your offer, your case studies, your processes - and could use that knowledge to run GTM tasks on your behalf?
That's what this workshop is about. Not prompting AI. Not using tools. Building a company brain - and then putting it to work.
About
A full-day working session led by
Vasilije Markovic (CEO @ Cognee - memory for your brain).
Artur Wala (model:guide),
Co-created with:
Filip Sobiecki, GTM @ Viktor (you'll see how Viktor can orchestrate all your GTM efforts)
Bartek Szafranow, GTM Director @ Zowie (you'll see hands on how he implemented it himself)
Piotr Zaniewicz, CEO @ Meaningful Sales (you'll learn how to use a brain, not only have it!)
Wojciech Ozimek - CPTO & Founder @ ZYNT (you'll learn about signals that feeds your brain!
The first half of the day is built around Andrej Karpathy's LLM Wiki methodology - a framework for turning raw company knowledge into a structured, AI-maintained knowledge base. Instead of relying on RAG (which rediscovers knowledge from scratch every time), the LLM Wiki approach lets AI continuously compile, interlink, and update a living wiki of your company.
The result: an AI that actually understands your business.
The second half applies that brain directly to GTM - with Piotr Zaniewicz (Meaningful Sales) showing how to build outreach systems on top of it, and additional sessions TBA.
Agenda
10:00 – 10:30 Intro to Company Brain (Artur)
Karpathy's LLM Wiki methodology applied to your company: ICP, offer, case studies, competitive positioning, processes - all structured into an AI-maintained knowledge base.
10:30 - 11:00 Memory & Data Ingestion (Vas)
11:00 - 12:00 How does the magic look when the brain works?
Filip Sobiecki: closing Viktor deals with Viktor as a brain
Bartek Szafranow: GTM Brain at Zowie
12:00 - 14:00 Setting up your own Brain
you'll all receive a basic setup, but feel free to think about the most important knowledge sources from within your company and have them ready :)
~14:00 + GTM on Top of Your Brain
Piotr Zaniewicz (Meaningful Sales) - how to use your company brain to build outreach, personalization, and sales sequences that actually know what they're talking about.
Cezary Reszel (ZYNT) - how to configure and use signals that feed your brain
Who is this for?
Founders, GTM operators, and technical marketers who want to stop using AI as a chat tool and start using it as infrastructure. Some technical comfort helps - but if you got through the Claude Code workshop on Wednesday, you're ready for this.
Access
Paid. Accept only - spots are limited.
Hold a GTM Week Full Pass? This workshop is included.