GTM Week: Workshops - Orchestrating all GTM efforts under one brain
What if your AI actually knew your company - your ICP, your offer, your case studies, your processes - and could use that knowledge to run GTM tasks on your behalf?
That's what this workshop is about. Not prompting AI. Not using tools. Building a company brain - and then putting it to work.
About
A full-day working session led by
Vasilije Markovic (CEO @ Cognee - memory for your brain).
Artur Wala (model:guide),
Co-created with:
Filip Sobiecki, GTM @ Viktor (you'll see how Viktor can orchestrate all your GTM efforts)
Bartek Szafranow, GTM Director @ Zowie (you'll see hands on how he implemented it himself)
Piotr Zaniewicz, CEO @ Meaningful Sales (you'll learn how to use a brain, not only have it!)
The first half of the day is built around Andrej Karpathy's LLM Wiki methodology - a framework for turning raw company knowledge into a structured, AI-maintained knowledge base. Instead of relying on RAG (which rediscovers knowledge from scratch every time), the LLM Wiki approach lets AI continuously compile, interlink, and update a living wiki of your company. The result: an AI that actually understands your business.
The second half applies that brain directly to GTM - with Piotr Zaniewicz (Meaningful Sales) showing how to build outreach systems on top of it, and additional sessions TBA.
Agenda
10:00 – Building Your Company Brain Karpathy's LLM Wiki methodology applied to your company: ICP, offer, case studies, competitive positioning, processes - all structured into an AI-maintained knowledge base. Led by Krzysztof Pawlak, Artur Wala, and Cognee AI.
~14:00 – GTM on Top of Your Brain Piotr Zaniewicz (Meaningful Sales) - how to use your company brain to build outreach, personalization, and sales sequences that actually know what they're talking about.
Who is this for?
Founders, GTM operators, and technical marketers who want to stop using AI as a chat tool and start using it as infrastructure. Some technical comfort helps - but if you got through the Claude Code workshop on Wednesday, you're ready for this.
Access
Paid. Accept only - spots are limited.
Hold a GTM Week Full Pass? This workshop is included.