​*All sessions will be recorded and shared for future viewing.

​A virtual event for marketers who want to make sense of the future of search and stay ahead of what's coming next.

​Google isn't the only place people are looking for answers anymore. ChatGPT, Perplexity, Gemini, and other AI tools are changing how people discover brands, evaluate products, and make decisions.

​Join marketers who are actively building for this new reality as they share what's actually working in AEO. You'll learn how to create content AI can surface, measure your visibility beyond traditional search, and adapt your SEO strategy for the next era of discovery.

​Whether you're an SEO, content marketer, or growth leader, you'll leave with practical frameworks, new skills, and a clear understanding of what matters now—and what's next.

​Event Lineup and Featured Speakers:

​9:30 am EST

​Kick off the day with your host, Talitha McCloskey

​We'll start with a quick welcome, walk through what to expect, and share a few tips to help you get the most out of each session. No awkward icebreakers, just the context you need to jump in with confidence.

​10:00 am EST

​Ask Me Anything: AI, SEO, and the Future of Search

​Tiffany DaSilva, Founder DaSilva Consulting + Flowjo

​AI is reshaping how people search, how results are displayed, and how brands get discovered online. At the same time, advice about SEO has never been more confusing.

​Tiffany will walk you through AEO 101 and address what's changed, and what's next. Then, you'll have time to get your questions answered. You'll receive practical advice, and real-world perspectives from someone helping businesses navigate these changes every day.

​Whether you're rebuilding your content strategy, navigating declining organic traffic, or trying to understand how AI search fits into your growth plan, this session will help you get clear on what matters most.

​About your host:

​Tiffany DaSilva is the Founder and Strategist at DaSilva Consulting, where she helps B2B and ecommerce brands with AI visibility, SEO, paid search, and growth strategy. She’s also the founder of Flowjo, a Canadian lifestyle brand built around intentional, card-based experiences and connection. Tiffany has spent over two decades working in growth, conversion, SEO, and performance marketing. She is known for being practical, direct, and very allergic to fluffy marketing advice.

​11:00am EST

​What Your Site Actually Looks Like to an AI Agent

​Jess Joyce, Organic Growth Consultant

​You've optimized your website for people. But what does it look like to an AI agent?

​As AI-powered search becomes the way more people discover brands, it's no longer enough to rank well in traditional search results. You also need to understand how AI agents interpret your website, what information they can actually access, and why they choose to cite (or ignore) your content.

​In this practical session, you'll get an honest look at where AI search measurement stands today, walk through a real website teardown, and leave with a framework you can use to evaluate your own site.

​About your host:

​Jess Joyce is a Toronto SEO consultant who helps B2B SaaS teams improve visibility across Google and AI-driven search. She specializes in technical diagnostics, cross-system optimization, and implementation support that connects search presence to pipeline impact. Previously a front-end developer, she’s still comfortable in the code.