Who's Your Customer? From Product-Market Fit to Driving Scale

​Building a great product is only half the battle. If you don't know exactly who your customer is or how to reach them effectively, scaling your business becomes incredibly difficult.

​For the next Antler Idea Lab on Thursday, 10th September, we are joined by Megan Root, Co-Founder of Grounded, Booch, and 254 Brewing Co., for a practical conversation on navigating the journey from early traction to mass-market scale.

​We'll unpack what it actually takes to grow your consumer base, from answering the critical question of "Who's your customer?", to locking in product-market fit, and the tactical playbook for driving scale through modern trade.

​The session is designed for early-stage founders and operators who want to successfully position their products, win on retail shelves, and make a lasting mark in the market.

​The session is designed for early stage founders, and operators who wants to make their mark in the market.

​Format

• ​Closed, curated session

• ​Limited seats to keep discussions practical and honest

• ​Off-record by design