


90 Minutes to Traction: Build Your Buyer-Journey Framework
⚡️ 90 Minutes to Traction - Stop Guessing. Start Closing.
with Majd Alaily (Go-to-Market Strategist) + Sam Reader (WONDR)
Deals stalling? Leads going quiet? Wondering why growth feels stuck?
It’s not a product problem. You’re probably talking to the wrong people - or talking to the right ones in the wrong way.
It’s time to stop guessing and start closing.
In 90 minutes, you’ll build your own Buyer-Journey Cheat Sheet; a simple, powerful tool that shows you exactly:
Who your most valuable customer is
How they actually buy
And how to reach them in a way that gets traction
This is the session founders join when they’re done wasting time and ready to create momentum.
💥 What You’ll Walk Away With
✅ A 1-pager Buyer-Journey Sheet you can use straight away
✅ A clear picture of your MVP customer (and who to ignore)
✅ A list of buying signals and key moments when customers are ready to act
✅ Messaging that fits each stage of the buying journey - from interest to deal
✅ A short, focused traction plan to get your next 5 warm leads
🧠 Why This Workshop Matters
Most founders hit a wall because of two simple mistakes:
1️⃣ They don’t deeply understand their customer.
2️⃣ They chase everyone instead of focusing on the ones ready to buy.
In this workshop, we’ll fix both - fast.
You’ll leave knowing exactly where to spend your energy so every conversation moves closer to a “yes.”
⚙️ What We’ll Do in 90 Minutes
1️⃣ Find the Right Customer: Build your Ideal Customer Profile with a 10-point scorecard.
2️⃣ Spot Buying Signals: Learn when your customer is paying attention and ready to move.
3️⃣ Fix Your Messaging: Craft short, clear messages that make sense to them, not just you.
4️⃣ Pick Your Channels: Choose 1 main traction channel and 2 support plays that actually work.
5️⃣ Build Your First-Ask Plan: Design your pilot or LOI offer and your 2-week follow-up rhythm.
🧩 You’ll Get
Editable Buyer-Journey Template (PDF/Doc)
ICP Fit Scorecard (so you know who to focus on)
Messaging Matrix (so you say the right thing at the right time)Channel Playcard + First-Ask Script
Everything you need to stop spinning your wheels and start gaining traction.
