The Hidden AI Website Playbook

​Rewrite the Rules: The AI Website Playbook Nobody Told You About

​Join Jason Gong and Casey Hall ​the operators behind some of the most dangerously effective AI-powered website strategies of 2025 — the kind that turn dead traffic into revenue, lift conversions, and make your site feel alive.Now they’re breaking down the playbook. Inspired by this viral Do What Works post, this session goes deep into how to use AI to turn your website into an adaptive, high-performing growth engine.

​Here’s what we’ll cover

• ​ Creative AI Use Cases – How to make your site smarter, faster, and more human.

• ​ What’s Working Now – Real examples of AI improving SEO, UX, and personalization.

• ​ The Workflow – How Jason and Casey actually build and ship AI-powered web experiences.

• ​ AI as Your Web Team – Turn content, design, and analytics into automated systems that scale.

• ​ Live Breakdown – Watch them show what this looks like in practice.

​You’ll walk away with

• ​ Frameworks you can implement immediately

• ​ Prompts and workflows used by real operators

• ​ A smarter way to think about your website in the age of AI

​It’s free. It’s practical. And it’s from the people who do what works.