CMO breakfast: Inspiration, Plot-Twist & Authenticity in Marketing Strategy
In 2026, the CMO role has shifted from "Head of Advertising" to "Chief Growth & Transformation Officer." AI is no longer a novelty—as it's increased expectations, speed and delivery—but it has also brought about questions on authenticity, trust and quality—the most inspiring questions now focus on humanity, cultural impact, and the "Plot Twist" strategy.
Join us for an inspirational morning, enjoy breakfast with other CMOs, network, share tips + get inspiration.
Agenda:
kl 7.45 - 8.10: Mingle and breakfast
kl 8.10 - kl 8.15: Intro
kl 8.15 - kl 8.45: Round table discussion, tips, strategies & inspiration.
On February 17th we will be diving into:
If your marketing budget was cut by 50% tomorrow, but your creative freedom was doubled, what radical experiment would you finally run?
If we removed your logo and colors from everything, how would a customer still know it’s your brand just by the vibe or voice?
Has your team considered a plot twist? What is one 'plot twist' your brand is planning for 2026 that will completely surprise your customers?
It will be a intimate group for maximum discussion possibility, so unfortunately we have to cap the participation to 15 CMOs. Hope you'll join us!