From SEO to GEO — the new rules of brand visibility

​Getting found used to mean ranking #1 on Google. Today, it means being the answer ChatGPT, Perplexity or Gemini gives.

​That shift has a name: GEO (Generative Engine Optimization) and it goes well beyond traditional SEO.

​What you'll take away

• ​How the rise of LLMs is redefining the rules of brand visibility

• ​Why GEO is not simply "SEO 2.0"

• ​Concrete tools to measure and drive your Brand Visibility and Share of Voice across generative AI

​Speaker: Maxence Marius — Founder & Managing Director, Eskimoz Spain

​Nearly 10 years of expertise in Digital Marketing and SEO. Six years ago, he launched Eskimoz Group's first international agency, driving its growth across the Spanish market while building a passionate, high-performing team. Deeply invested in the impact of AI on SEO, he recently led the launch of a proprietary app for monitoring AI visibility in generative search engines.

​Agenda

• ​18:00 — Doors open & networking

• ​18:30–19:30 — Talk & Q&A

​Venue

​ESCP Business School, Madrid

​Open to the French Tech Madrid community and anyone curious about the future of search.

Free — registration required.