Cover Image for From Zero to Scale: The Startup Decision Game
Cover Image for From Zero to Scale: The Startup Decision Game
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IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations.

From Zero to Scale: The Startup Decision Game

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About Event

A 2-hour live masterclass by Paige Tyrrell, Co-founder of Prefixbox AI.

Most business education teaches you what happened. This session puts you in the room where it's happening.

Join us for an interactive crash course built around one real startup journey including the decisions, tradeoffs, and turning points that took Prefixbox from idea to viable business. But you won't just hear the story. You'll shape it.

Throughout the session, you face forks in the road. Hire fast or stay lean? Chase enterprise or go SMB? Spend on marketing or double down on product? The audience votes. The story unfolds. And at the end, you'll see exactly how your instincts stack up against what actually happened.

In 2 hours, you'll live through:
- How to validate a business idea before writing a single line of code
- The sales conversations that make or break early traction
- Marketing that works on a startup budget (and what burns it)
- The HR decisions nobody warns you about
- What scaling actually feels like  and what it costs

This isn't a lecture. It's the masters case study where you're the protagonist, the decisions are real, and the founder is in the room.

12:30 PM– 1:00 PM CT| Registration & Check-in

1:00 PM– 3:00 PM CT | Live Interactive Masterclass with Paige Tyrrell, Co-founder of Prefixbox AI

3:00 PM – 3:30 PM CT | Networking Reception with Hors d'Oeuvres

Connect with fellow attendees, continue the conversation, and enjoy light refreshments following the session.

Location
5209 Burnet Rd
Austin, TX 78756, USA
Industrious
Avatar for IE Southwest USA Office
IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations.