Make Tech Sexy

​THE ART OF FEMININE LEADERSHIP IN AUTOMATION & CUSTOMER EXPERIENCE PRESENTED BY: FRANZISKA FREITAG FOUNDER & CEO, WOMEN ON A MISSION AGENCY

​WELCOME CUSTOMER RELATIONSHIP EXPERIENCE. TECH BUILT FROM HEART, NOT JUST HARDWARE. AUTOMATION ROOTED IN EMPATHY, NOT JUST EFFICIENCY. IN THIS KEYNOTE, WE EXPLORE HOW BACKEND SYSTEMS— WHEN INFUSED WITH SOUL, BEAUTY, AND HUMAN DEPTH— CAN BECOME A TURN-ON, NOT A TURN-OFF.

​WHAT THE AUDIENCE WILL LEARN I N S I G H T S : Why traditional CRM systems repel the very people they’re trying to retain The shift from “managing” relationships to designing experiences How feminine energy in tech creates deeper emotional resonance and higher conversion A P P L I C A T I O N S : How to use automation to build trust, not just triggers How to structure onboarding, sales, and nurture systems to support the nervous system How to infuse emotional intimacy into funnels, emails, and digital flows—without losing efficiency

​THIS KEYNOTE IS PERFECT FOR: Female founders and product-based startups Tech leaders and UX designers CMOs, automators, and CRM managers who are tired of soulless systems Investors and accelerators seeking a new edge: empathy and emotion as conversion levers