Product-Market Fit Unlocked: Actionable Steps for Founders (Founder Fundamentals)
🧭 Product-Market Fit Unlocked: Actionable Steps for Founders
You've built the product, but how do you move beyond hope and hypothesis to achieve genuine Product-Market Fit (PMF), especially when navigating layered decision-making, long sales cycles, or complex distribution challenges?
Join Velix Group partners Shanti Punukollu and Robin Lien for a candid, action-oriented session designed for early-stage founders. This is not about vanity metrics; it's about identifying the verifiable signals that prove you're solving a valuable problem for the right customer, whether you're selling to enterprises or consumers.
We will focus on the foundational Go-to-Market (GTM) work that prevents future mistakes:
PMF Formula & Misconceptions: We will define what true Product-Market Fit means and clarify the common, costly mistakes founders make when assessing early traction.
The Power of Precise ICPs: We'll dive deep into defining the Ideal Customer Profile (ICP) or Ideal Buyer, contrasting effective examples with time-wasting pursuits. You'll learn how precise customer definition directly validates your entire GTM approach.
Mapping Channels to Customers: We will break down the nuances of B2B, B2B2C, and B2C channels. Crucially, we’ll explain how to align your specific customer profile with the correct GTM channel (e.g., direct sales vs. channel partnerships vs. community-led growth) and what to expect from each.
Validation Tactics & Decision Frameworks: Walk away with concrete methods for running customer discovery, making data-driven decisions on where to invest your limited resources, and identifying the "desperate" early adopters who will power your hypergrowth.
About Velix Group
Velix Group is your strategic partner for pivotal growth moments in Go-to-Market (GTM), Operations, and Strategy. Founded by former operators, Shanti Punukollu and Robin Lien have navigated the trenches of startups, transacted with private capital, and scaled operations at tech giants. Founders trust Velix for clear reasons:
They understand the weight of your decisions and the reality of your constraints regarding resources, time, and cash. They know exactly how much is riding on your next move.
They are direct and accountable. They ask the hard questions necessary to get real answers, and they hold you (and themselves) accountable for delivering measurable results.
They are hands-on executors. They don't advise from the sidelines. They embed with your team, move at your speed, and roll up their sleeves to get the real work done, helping you build the scalable engines your business needs.
About Founder Fundamentals Series
The Founder Fundamental Series is a series of workshop-style events hosted by JP Morgan Startup Banking for early stage startup founders. FFS aims to support early-stage and first time founders with essential knowledge and networking to get their company from zero to one. Events are held on the third Thursday of every month and include VCs, service providers and experienced founders to share their experience and contribute to your success.
(Please note these events are exclusively for founders currently working full time on their venture.)
About JP Morgan Startup Banking
We help startups of all sizes, growth stages and industries. Our experienced, firm-wide Innovation Economy team can deliver financial solutions and guidance to help you grow, network and scale toward an IPO. With tech that powers growth, J.P. Morgan gives early-stage startups, venture-backed and high growth companies the agility needed to make secure, real-time, efficient decisions.
Learn more about our Banking Solution for early-stage startups.