

How Modern Startups Nail Their Pricing, Webinar + Info Session
You’ve built your MVP. You’ve got a few curious users.
Now comes the question that every founder secretly dreads:
“What should I charge for this thing?”
In this live, interactive session, we’ll unpack how today’s fastest-growing startups — from Intercom to Cursor, Clay, and ChatGPT — approach pricing, experimentation, and customer psychology. You’ll learn the mental models that transform pricing from guesswork into growth strategy.
We’ll cover:
✅ The foundational pricing models every founder should know
✅ Modern innovations — usage, outcome, and credit-based pricing
✅ Real examples: how Intercom, Clay, and ChatGPT evolved their pricing
✅ A mini exercise to help you identify your product’s value anchor
And because pricing doesn’t live in isolation, we’ll also give you a sneak peek into our 3-Day Founders GTM Workshop — where we go beyond pricing to help you build your full go-to-market engine: positioning, messaging, distribution, and founder-led sales.