How to Write Great SEO Health Content
If you’re writing health content and hoping that being accurate and well-written is enough to be found, it’s time to talk about SEO 🔎
💙 What to expect: In this practical workshop, you’ll learn the SEO fundamentals that matter most when your content also needs to be engaging, medically accurate and trustworthy.
We’ll cover:
🔎 Keywords versus search intent, how content gets surfaced and why writing for Google and writing for readers are not in conflict
✅ What Experience, Expertise, Authoritativeness and Trustworthiness mean in practice
📚 How to use references, trust signals and accurate claims in your writing
🧠 How to identify what a reader actually wants when they search and create content that serves that intent
🤖 How Google defines quality content and why that definition matters even more in an AI-driven search landscape
You’ll leave with a working checklist covering intent-matching, EEAT, trust signals, sourcing standards and claim-checking, ready to apply to your next brief.
💙 Who it’s for: This session is for marketers, writers and content strategists working in femtech and sexual health who want to create content that satisfies both search engines and health-conscious, sceptical readers.
Whether you’re new to SEO and want some foundational confidence, or you’re more experienced and could use a refresher on EEAT, this workshop is built for you.
📣 Our Speaker: Olivia Cassano is a journalist-turned-content strategist with more than a decade of experience writing about female sexual and reproductive health. She has contributed to titles including Cosmopolitan and Refinery29 and worked with leading femtech brands including Flo Health and Evvy, helping them create content that is accurate, trustworthy and built to be found.
🔗 Learn more about Liv through her portfolio and connect with her on LinkedIn.
📌 Housekeeping:
📹 The session will be recorded and sent to everyone who registers. It will also be added to Elsie’s virtual Workshop Library.
💰 Tickets are £5 for non-members. MEMBERS USE “ELSIEMEMBER” to attend for free. Free member tickets booked by non-members will be cancelled 💔
💗 Join Elsie for free access to this workshop, all future live workshops and our full recording library.