​Launch Your Own Initiatives and Make Customer Value Measurable

​Built on over 15 years of leadership experience scaling B2B SaaS companies from bootstrap to unicorn, at addressable value we do not teach theoretical concepts, but deliver field-tested frameworks directly for your operational practice.

​Many B2B SaaS & AI companies struggle with siloed structures and an overemphasis on product features rather than true customer value. This leads to prolonged sales cycles as well as challenges with NRR and overall growth. To change this, teams must be empowered to make the concrete value of their solution visible. Previously, we conducted key value driver and metric discovery exclusively in closed workshops for individual companies. With this open training, we are now sharing our hands-on expertise and practical tools directly with you.

​What You Will Learn:

​1. Define Value Drivers and Metrics Learn practically how to identify key value drivers for your customers and translate them into actionable and measurable metrics.

​2. Launch Your Own Initiatives

​Empower yourself to translate abstract customer value into concrete projects and confidently drive them within your organization.

​3. Prove Impact Across the Customer Journey Understand how to demonstrate measurable impact from lead generation through the sales process to adoption and expansion.

​Who Should Attend? This format is designed specifically for ambitious professionals and leaders in Sales, Customer Success, Marketing and Operations. It is ideal for anyone looking to eliminate the lack of customer value understanding in their company and turn customer value into an engine of growth.

​Your Takeaway: You will leave with a clear playbook. You will know exactly how to build internal awareness for customer value, foster seamless internal collaboration and ultimately enable larger deals and higher customer satisfaction.

​The participation fee is €790.00 net plus 19% VAT, including lunch. After registering, you will receive an invoice with itemized VAT via email. Your spot will be confirmed once payment is received.