Back to School: Dust for Inbound - Paris Workshop

​Inbound work often starts with a simple form submission.
The harder part comes next: understanding who the lead is, whether the company is a good fit, how urgent it is, and what should happen next.

​Join Maxence Garnier and Dust in Paris for a hands-on workshop where we’ll build an inbound workflow together, from the first signup to the sales follow-up.

​What we’ll build

​Using Dust, we’ll work through a real inbound flow:

• ​Check whether an email is professional or personal

• ​Enrich the company with information such as industry, location, and headcount

• ​Classify the company using a clear taxonomy

• ​Find and enrich the person behind the signup

• ​Score the company and contact

• ​Assign the lead to the right tier

• ​Adapt the next step to each lead, from personalized outreach to a lighter-touch campaign or no outreach

• ​Send the lead and its context to tools such as HubSpot, email campaigns, Slack, or Microsoft Teams

​We’ll also look at where a human should stay involved, so sales can review the research, approve the next step, and adjust the recommendation when needed.

💻 Bring your laptop
⚙️ Come with one inbound process you’d like to automate.

​This gathering is for RevOps, GTM Engineers, Business Operations, Sales Ops, and operators working on inbound, lead qualification, routing, or sales processes.