Slack AMA: Ariel Rubin
Join us for a live AMA on Slack with Ariel Rubin, the VP Content at Air.
Ariel describes himself as a "Webby Award-winning content leader, social strategist, and memetic soldier.
Air's content strategy is famous for its creative risks, relying less on the traditional SaaS playbook. They've amassed almost 80k subscribers on Instagram, 12k on TikTok, 17k on YouTube, and lots more across their LinkedIn profiles. (Check out some of their content.)
Ariel also has lots of experience outside of SaaS. He was previously Director of Communications at Kum & Go—a convenience store chain and Head of Digital Content at the International Committee of the Red Cross.
Come ask Ariel anything about:
Air's "creativity as a moat" content strategy
Balancing viral stunts with actual product/business results
Having a VP-level content job
Scaling a content team from 2 people to a full creative org
Note: This is a Slack AMA, there is no meeting link. Find us in the #content-strategy Superpath Slack channel.