The Equity Estate Book Launch
THE EQUITY ESTATE
The Urgent Case for Brand as Architecture, Not Artefact
by Nicolas Roope
The Equity Estate starts from a simple idea: brand is not what a business says it is, but what it actually is. For the first time, the gap between the two is visible in real time. Everything a business does shapes what it means to the world. The accumulated asset is its equity estate. And every gap between promise and practice puts it at risk.
Drawing on thirty years building brands and businesses at the intersection of creativity, technology and commerce, The Equity Estate brings together the thinking, experience and insights behind this idea in a book that is part manifesto, part practical manual for putting it into action.
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