SEO vs GEO: The Ultimate Battle for the Future of Search
Search is changing.
As Google evolves and AI-powered answer engines like ChatGPT, Perplexity, and Gemini become part of how people discover information, brands can no longer rely on traditional SEO alone.
Join us for a practical session on Generative Engine Optimization (GEO) and learn how modern brands can stay visible, build authority, and get discovered in the new AI-driven search landscape.
What You’ll Learn
How search is evolving from traditional SEO to AI-powered discovery and GEO
How to structure and optimize content so AI models can understand, trust, and cite your brand
The role of structured data, brand authority, and information density in AI visibility
How to adapt to zero-click searches and declining organic click-through rates
How to balance your marketing efforts between Google SEO and emerging AI search platforms
Practical frameworks and real-world examples you can apply to your own brand or business
Why Attend?
AI is changing how customers find businesses, products, and information.
This session will help you understand what’s changing, why it matters, and what you can do about it now—so you can turn the shift from traditional search to AI search into a competitive advantage.
Whether you're an SEO professional, digital marketer, business owner, content creator, or agency leader, you'll leave with actionable ideas to make your organic growth strategy more future-ready.
🎙️ Speaker: Usman Hussain
Come learn how to optimize not just for search engines—but for the AI systems increasingly shaping what people see, trust, and choose.