Digital Experience Roundtable: Aligning Product & Revenue Teams

​Join an open, conversational roundtable exploring how enterprise organizations can build and scale effective digital experience (DX) governance across product and revenue teams.

​Facilitated by Kat Noreen, Principal Consultant, and Jay Nathan, CEO of Balboa Solutions, this discussion will focus on what it takes to create a coordinated DX capability, not just deploy tools.

​Together, we’ll unpack how organizations are defining ownership models (RACI), forming Centers of Excellence, and connecting data, content, and engagement strategies across the customer lifecycle.

​Expect a candid, practitioner-led dialogue about:

• ​Governing Pendo and similar DX platforms

• ​Where digital engagement fits in broader customer and revenue operations

• ​Common challenges in scaling cross-functional digital programs

• ​Practical next steps to mature your DX governance

​This is a peer discussion, not a presentation. Bring your experiences, questions, and examples—our goal is to help each other move from experimentation to enterprise-scale impact.