Mastering Eye Tracking for Product Impact - Experts from Ipsos and Google (Virtual)

​Ready to drive smarter product decisions? Learn to navigate the eye tracking landscape – from the best remote tools to in-lab setups. We’ll also break down a featured case study on Google’s Material 3 Expressive to show you exactly how observing visual intent leads to superior UX. Based on three years of research, 46 studies, and 18,000 participants, this system recently won the UX Design Awards 2026.

​​Speakers:

​Ying Wang, Senior Director, Ipsos UX
Ying holds a Ph.D. in Industrial Engineering and has conducted extensive eye tracking studies across the Tech, Healthcare, Auto, and Retail sectors. As a former MIT Researcher with over 40 published papers, she specializes in translating complex human behavior into seamless digital experiences for global technology leaders.

​Frank Bentley, Director of UX Research for Google Design
Frank Bentley leads a team of mixed-methods researchers for Material Design, Google Fonts, and Design Tooling across Google. Previously, he worked at Yahoo, where he reimagined personal email with Yahoo Mail 6, and at Motorola where he led the research for what would become the MotoBlur social media phonebook. Frank has also taught the course Understanding Users at Stanford (and previously MIT) for the past 20 years, covering a variety of qual and quant HCI Methods.