Claude for Commerce: Product & Supply Chain Edition
A free monthly series for the people working in ecommerce and retail. Each edition takes one function of the business, from operations and finance to marketing, trading and customer service, and gets into how Claude is actually being used there by people doing the job.
This is Edition 4: Product & Supply Chain
You’ve got Claude. Your product and supply chain teams are probably using it. The question is whether it’s just speeding up the work you already do, or actually changing how the function runs.
Most teams stop at the chat window. They use Claude to summarise a supplier email, tidy up a spreadsheet or draft product copy. That is useful, but it’s not transformational.
The bigger opportunity is connecting Claude to the systems and data your product and supply chain teams already run on. It also means building tools that take the manual work out of the operation, so your people spend less time moving information between systems and more time acting on it.
This session is about what that looks like in practice, from someone building it for fashion, beauty and lifestyle brands right now.
What this is
Tim Richardson, CEO of ROIROI and host of Offcuts, and Lucy Davis, Chief Commercial Officer at ROIROI, open the session and set the scene for where Claude sits inside a product and supply chain function.
Then we bring in Matt Hymus from Nolo, who will walk through real examples of how he uses Claude, in his own work and with the brands Nolo works with.
What we’ll cover
Before Claude. The ops jobs Matt used to do by hand: stock and inventory, master data, NetSuite and special projects. What each one took then, and what Claude would do with it now.
Why every AI conversation becomes a data conversation. Talk about AI soon turns into talk about data, processes and systems. How clean and accessible your product data is decides what AI can do for you. Claude can help you fix those foundations first, because AI amplifies whatever problems are already there.
Data migrations and system changes. How Claude can surface the issues, propose fixes and help run the project.
Faster decisions in the back office. Fashion brands are cautious about customer-facing AI, but the back office is where the real value sits. Claude handles the analysis, so the people with taste can make the judgement calls sooner.
Building vs buying. Using Claude to build, test and run your own tools.
Your questions, answered. When you register we ask you one question: what do you most want to understand about using Claude inside your business? Your answers shape the session.
About Matt
Matt Hymus is a Senior Business Analyst at Nolo, where he leads the team’s AI work. He started his career at Apple before spending seven years at Huel, where he moved from operations to project management and then into the role of Automation & AI Manager. He joined Nolo in June 2026 to work agency-side. Since then he has helped Jaded London get up and running with Claude, including training the team to use it.
Nolo design and build the operational systems running behind the scenes at fashion, beauty and lifestyle brands including Jaded London, Represent, Rat & Boa, Passenger, Sofa Club, Goose & Gander and Anya Hindmarch. Their work covers tech strategy, custom systems, AI, and the training and change management to make it stick.
Who this is for
Heads of Product and Supply Chain, Operations leads, Merchandisers, Ecommerce Directors and founders at ecommerce and retail brands who have started with Claude and want to go further.
Claude for Commerce runs monthly. Each edition covers a different function of the business. Future editions will cover finance, trading, customer service, and more. Register now and you will hear about each one as it launches.
Free to attend. Limited places.
Your hosts
Tim Richardson is CEO of ROIROI and host of Offcuts, a podcast and newsletter about AI and commerce with over 3,000 weekly readers and guests including Huel, Tala, and Cubitts.
Lucy Davis is Chief Commercial Officer at ROIROI. An engineer by background, she began her career at Nielsen working on OCR technology before holding a senior role at Bloomreach. She leads ROIROI's AI delivery across client engagements.
ROIROI is a technology and performance agency connecting engineering, design, growth marketing and AI into a single commercial operation for consumer brands and multi-brand groups.