Beyond Borders: How AI Search Localization Impacts Brand Visibility in Pharma, Insurance & Finance
Beyond Borders: How AI Search Localization Impacts Brand Visibility in Pharma, Insurance & Finance
First DACH Region GEO Study Reveals Why Your Global Content Strategy May Be Failing Local Markets
The shift from click-based to answer-based search is fundamentally changing how brands appear—or disappear—in AI-generated responses. But while most companies focus on global English-language strategies, groundbreaking new research from the DACH region reveals a critical blind spot: localization matters more than ever in AI search.
In this webinar, OtterlyAI and Komm.Passion will share exclusive findings from the first GEO study of pharma marketing in Germany, Austria, and Switzerland, analyzing citations from ChatGPT, Perplexity, Google AI Overviews, and Gemini across top pharmaceutical products like Ozempic, Keytruda, and Dupixent.
When?
February 25, 10am ET | 4pm CET | 60 Minutes + Live Q&A
Your hosts:
Stefan Freundlieb from komm.passion and Thomas Peham from OtterlyAI.
About Stefan
Stefan Freundlieb is Director of Digital Healthcare at the Düsseldorf-based management consultancy and creative agency komm.passion | Team Farner. He advises companies on the development of digital ecosystems as well as on the strategic and tactical realignment of communication and marketing structures in the context of increasing AI adoption. He also teaches as a lecturer at the International School of Management in Hamburg.
Connect with Stefan on Linkedin
About Thomas
Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.