Pricing Gym - special edition with Linda Owusu-Ansah
Our Pricing Gym: Let’s Train Your Margin Muscles 💪💰
Do you want to build a truly value-centered company, not just in pricing decks, but in how your business thinks, acts, and grows?
Welcome to our next Pricing Gym on Wednesday, 27 November at 4PM CET.
This week’s session features Linda Owusu-Ansah, Director of Pricing at Covetrus. Linda brings nearly 20 years of global Pricing, Revenue Management, and Digital Connectivity experience across Covetrus, Abcam, and Cambridge International.
She’s led:
🔹 Large-scale pricing transformations
🔹 Centres of Excellence development
🔹 Sustainable commercial growth programs
But Linda’s real edge? She places people at the center of pricing success, driving engagement, advocacy, and performance across teams.
Together, we’ll unpack:
🔹 What it really takes to move from price-centric to value-led
🔹 How to design pricing orgs that thrive through change
🔹 The role of culture, capability, and conviction in pricing transformations
🔹 Why sustainable margin improvement depends on more than pricing mechanics
Because you can’t buy your way to value, you have to build it.
🎯 Format: A 45-minute (and 15 min warm up) roundtable format where pricing and RGM leaders gather to stretch their thinking, test ideas, and debate without filters.
🧠 Think mental reps, strategic cardio, and value-building drills.
👥 Who is it for?
Senior pricing, RGM, and commercial leaders who want candid, high-level conversations without filters or fluff.
What to Expect:
🏋️ Work out your pricing and growth reflexes.
💬 Challenge ideas. Don’t just nod.
🧩 Solve one real dilemma together.
🚀 Sharpen your margin strategy with 10 sharp minds.
🤝 Build peer power, not just a network.
🔥 Leave with at least one “why didn’t I think of that?” insight.
🧭 No fluff. Only value. And yes, it’s free.
⏱️ 60 minutes built around your needs.
🥇 Because pricing leaders deserve a space to train—not just perform