​Retail Media Couples Therapy

​A (mostly) unscripted evening of industry honesty at Cannes Lions

​Retail media has trust issues. Brands and platforms say they're committed — but somewhere between the RFP and the quarterly business review, things get complicated. Attribution gets messy. Expectations go unspoken. Someone forgets an anniversary (read: renewal).

​So we're doing what any healthy relationship needs: therapy.

​Join us for an afternoon of live, (lightly) scripted couples therapy sessions featuring real retail media "couples" working through the industry's most relatable dysfunctions. A licensed-ish therapist. Three couples. One podcast host moderating the chaos. And a room full of people who've definitely been there.

​Equal parts candid, comedic, and uncomfortably accurate.

​THE AGENDA

​4:00–4:30 — Arrive, sip, pretend the small talk is small. It’s not.

4:30–5:30 — Therapy, but make it entertaining. 3 couples, 10 minutes each. Chaos, tension, laughs. You vote: breakup incoming or “seeing another DSP”?

5:30–5:50 — Intermission. Top off your drink. Re-evaluate your life choices.

5:50–6:00 — The reveal. Sponsor takes, poll results, applause for the brave (and slightly unhinged).

​THE VENUE

​The Wine Cellar at Le Suquet Tucked into the stone-lined streets of Cannes' historic old town, The Wine Cellar is the kind of place you only find if someone tells you about it. Intimate, distinctly local, and refreshingly off the festival grid — a 10-minute walk from the Palais, and a world away from the noise.

​HOSTED BY

​Coming Soon

​SPONSORED BY

​MetaRouter · Fluent

​Space is extremely limited — this is an intimate room by design.

​You'll receive a confirmation email with venue details and a calendar hold. This event is invite-only; registration does not guarantee entry — we'll follow up within 48 hours to confirm.