Beyond the Funnel 2027: Accelerating Growth Across the Customer Journey
The MarTech stack, personalisation and measurement that turn first visits into lifetime value.
FY2027 planning are in the works now — and the marketing budgets have changed. Acquisition costs keep climbing. Privacy changes have broken old attribution. Customers expect real-time, one-to-one personalisation at every step of their journey. Most brands already own the tools; very few have them working together across the journey — from first touch to repeat purchase to lifetime value.
Beyond the Funnel 2027 is an invitation-only gathering of 40 C-suite and senior growth and marketing leaders from retail, BFSI, e-commerce and automotive for one focused afternoon with DigiFuture, CleverTap and Adjust — three no-pitch sessions on building the stack that accelerates growth at every stage of the customer journey — followed by a DIY cocktail masterclass, dinner and drinks at the Fairmont Bangkok Sukhumvit.
Who it's for
C-level, senior marketing leaders and growth marketers from retail, BFSI, e-commerce and automotive brands in Thailand. Seats are limited to 40 and every registration is approved personally, so the room stays senior, private and peer-to-peer.
The sessions (4:00 – 5:30 PM) — one journey, three stages
Session 1 · DigiFuture — Choosing the Right MarTech Stack for 2027. The foundation. Best practices for evaluating, consolidating and renegotiating your engagement, retention and attribution partners before the 2027 budget is locked — so the stack works as one system across the customer journey. You leave with a clear view of what to keep, what to consolidate and what to stop paying for.
Session 2 · CleverTap — Intelligence in Every Interaction: Maximizing lifetime value with Live 1:1 Personalisation. From first visit to lifetime value. How leading Southeast Asian and Thai brands turn behavioural data into live, one-to-one personalisation across every channel — and what it does to activation, repeat purchase and lifetime value. You leave with a live-personalisation playbook and regional benchmarks to pressure-test your 2027 LTV targets.
Session 3 · Adjust — From Install to Loyalty: The New Growth Equation. From install to loyalty. Why acquisition alone no longer adds up: measuring the full journey from install to loyal customer across app, web and privacy-restricted channels — and proving which spend actually drives it. You leave with a privacy-proof, install-to-loyalty measurement model for the 2027 planning cycle.
What every guest takes home
A practical 2027 growth playbook connecting your stack, personalisation and measurement across the customer journey — sized for Thai teams
Real Southeast Asian and Thai case studies and benchmarks from CleverTap and Adjust
A 1:1 complimentary tech health check with DigiFuture after the event — an independent review of your current stack, gaps and quick wins for FY2027 (advanced booking required, limited slots)
A private evening with ~40 peers solving the same problems — and direct access to the people who build the platforms
Then, the Perfect Blend — a private evening at the Fairmont
A great cocktail isn't more bottles on the bar — it's the right ingredients, in the right order, mixed by someone who knows the recipe. After the sessions, the room moves to the bar: a private, mixologist-led cocktail masterclass where each table builds its own Perfect Blend, followed by a seated dinner, heavy cocktails and open networking with peers who run growth at Thailand's leading brands.
Agenda
3:00 PM — Doors open, coffee, tea & canapés
3:30 PM — Registration & welcome
4:00 PM — Session 1 · DigiFuture: Choosing the Right MarTech Stack for 2027
4:30 PM — Session 2 · CleverTap: Intelligence in Every Interaction
5:00 PM — Session 3 · Adjust: From Install to Loyalty: The New Growth Equation
5:30 PM — Networking reception
6:00 PM — Dinner & DIY cocktail masterclass: Build Your Perfect Blend
8:00 PM — Closing toast & open networking
9:00 PM — Event close
Details
Date: Thursday, 5 November 2026
Time: 3:00 – 9:00 PM (sessions 4:00 – 5:30 PM; reception, masterclass & dinner from 5:30 PM)
Venue: The Fairmont Bangkok Sukhumvit
Seats: 40 · by invitation only, registration subject to approval · complimentary for approved guests
Dress code: Smart casual
Hosted in partnership by DigiFuture × CleverTap × Adjust
DigiFuture is a SEA-based MarTech strategy and managed services consultancy for Southeast Asia, and the Thailand partner for CleverTap and Adjust. CleverTap is the all-in-one customer engagement and retention platform. Adjust is the mobile measurement and attribution partner for growth teams.
Questions or want to nominate a colleague? Contact DigiFuture team at sales@dfcth.com for nomination and enquiries.