Agentic AI in Marketing: The Future of Agentic Growth, Brand Authority & Owned Intelligence
Agentic AI in Marketing: The Future of Agentic Growth, Brand Authority & Owned Intelligence
AI in Marketing is designed as a focused, high-signal experience for founders, investors, marketing leaders, AI operators, sponsors, and ecosystem partners. The program moves the audience from big-picture market context into practical founder, investor, and operator insights around how AI is reshaping marketing, customer engagement, personalization, email, brand authority, customer acquisition, and growth.
Event Flow
12:00 PM – 12:30 PM
Guest Arrival, Check-In & Networking
Attendees arrive, check in, meet speakers, and connect with founders, investors, sponsors, marketing leaders, AI operators, and community partners.
12:30 PM – 12:45 PM
Opening Remarks
Welcome guests, introduce the AI in Marketing event series, and frame the opportunity around agentic AI, email marketing, autonomous growth systems, brand authority, owned intelligence, and AI-powered customer engagement.
1:00 PM
Keynote: The Conductor Pattern — How to Run Agentic Marketing at Scale Without Losing Brand Authority
Speaker: Lucas Root, Ph.D.
Founder, MatchBeat, AgentSpin, EmergentYOU
Every marketing team is racing to deploy agentic AI for content, outreach, personalization, and growth. But many teams risk sounding exactly like their competitors by handing brand authority to models trained on the same averaged corpus. Lucas Root will share the “Conductor Pattern” he uses to run agentic marketing systems at scale: how to keep brand voice sovereign, what to dispatch and what to keep local, how to build behavioral telemetry that catches drift before it ships, and how to encode judgment into the stack so agents extend the brand instead of diluting it.
Drawing on a decade running Pokémon’s Automated Retail division — scaling from zero to roughly 1,800 machines and half a billion in annual revenue — along with his current work building sovereign agentic systems, Lucas will give founders, CMOs, growth leaders, and AI operators a practical framework they can apply immediately.
1:30 PM
Keynote: How to Get Press Without a PR Agency
Keynote Speaker: Kathy Wang
Co-Founder, Press Club
Product launch coming up? Announcing a seed round? Trying to attract customers, partners, investors, and early hires? In this keynote, Kathy Wang, Co-Founder of Press Club, will break down how founders can land meaningful press without relying on a traditional PR agency.
Press Club is an AI agent that helps founders land coverage in outlets including TechCrunch, Fortune, and Axios. Kathy will walk through the practical process behind successful founder-led press: how to identify targeted journalists, craft relevant outreach, build a strong launch narrative, and use AI to scale the parts of PR that usually require expensive agency support.
Drawing from Press Club’s work helping founders consistently secure media coverage, Kathy will explain how her team has achieved strong journalist response rates by replacing generic mass outreach with targeted, personalized, high-signal communication. The session will give founders, marketing leaders, growth teams, and venture-backed startups a tactical framework for turning product launches, funding announcements, and company milestones into credible press opportunities.
Core Takeaways:
Attendees will learn how to find the right journalists, write outreach that gets responses, position company milestones for media interest, and use AI to support press strategy without losing authenticity or founder voice.
2:00 PM
Keynote: Raising Marketing AI — Who’s Programming the Agents Shaping Attention?
Speaker: De Kai
As agentic AI becomes embedded across marketing, media, content, recommendations, customer engagement, and growth systems, the question is no longer only what AI can automate. The deeper question is: who is shaping the behavior of the AIs shaping customer attention?
De Kai will explore why today’s AI systems should not be understood as gods, slaves, or neutral tools, but as attention-seeking artificial children trained by our clicks, prompts, habits, incentives, and approval. Every day, recommendation engines, social platforms, content systems, and emerging agentic tools observe human behavior, imitate patterns, optimize for engagement, and reshape culture at massive scale.
For founders, marketers, AI operators, and growth leaders, this keynote reframes AI marketing as a parenting problem as much as a technology problem. If our agents are learning from us, optimizing for us, and increasingly acting on our behalf, then we must ask what values, behaviors, incentives, and cultural patterns we are teaching them.
Core takeaway: In a world of agentic AI, every marketer, builder, and platform leader is also programming culture.
2:45 AM - Panel Discussion:
Programming Culture in the Age of Agentic Marketing AI
This panel is a powerful follow-up to De Kai’s keynote because it turns his core question — who is programming the agents shaping attention? — into a practical conversation for founders, marketers, investors, and AI operators. Together, the discussion connects AI ethics, growth strategy, brand authority, customer engagement, and responsible deployment into one urgent question: how do we build marketing agents that scale intelligence without losing human values? With perspectives spanning academia, entrepreneurship, investing, advisory leadership, and agentic marketing systems, the panel helps the audience move from reflection to action.
Keynote: De Kai, AI Professor, Keynoter, Author of Raising AI, TEDx Editors’ Pick
Moderator: Panashe Sivindani, Founder, Serial Entrepreneur, Ecosystem Builder, Startup Strategist
Panelist: Jasmine Shih, Investor, Executive Leader, Advisory Board Member, Philanthropist
Panelist: Lucas Root, PhD, Founder of MatchBeat, AgentSpin, and EmergentYOU, Agentic AI Strategist
Keynote: De Kai, AI Professor/Keynoter/Author, Raising AI • TEDx Editors Pick
De Kai brings a globally recognized perspective on how AI systems shape language, culture, media, and human behavior at scale. His keynote challenges marketers and builders to think beyond automation and ask what values, incentives, and patterns we are teaching the agents that increasingly shape customer attention.
Panelist: Lucas Root, PhD, Founder, MatchBeat, AgentSpin, EmergentYOU
Lucas Root, PhD brings a systems-level founder perspective on how agentic AI can coordinate brand, growth, customer engagement, and organizational intelligence. As founder of MatchBeat, AgentSpin, and EmergentYOU, he connects De Kai’s cultural framing to practical agentic marketing architectures that leaders can deploy at scale.
Panelist: Jasmine Shih, Investor. Executive. Advisory Board Member. Philanthropist.
Jasmine Shih brings the investor, executive, advisory, and philanthropic lens needed to evaluate how agentic AI shapes markets, trust, and long-term brand authority. Her perspective helps connect De Kai’s keynote to responsible growth, strategic decision-making, and the human impact of AI-driven customer engagement.
Moderator: Panashe Sivindani, Founder & Serial Entrepreneur
Panashe Sivindani brings the founder’s perspective and operator mindset needed to turn De Kai’s big-picture AI questions into a grounded discussion for builders, marketers, and growth leaders. As moderator, he will guide the panel across culture, strategy, incentives, and practical execution in the age of agentic marketing AI.
3:15 PM
Keynote: The Marketing Graph — Why Agentic AI Without Owned Intelligence Compounds Against You
Speaker: Raghav Ram
CEO, Intelligine Technologies
Most enterprise marketing teams have adopted AI by layering agentic tools onto their existing stack and improving per-task speed. But the deeper strategic question is rarely asked: where is the intelligence actually accumulating?
Raghav Ram will explain why agentic marketing without an owned knowledge graph can become a structural giveaway of competitive intelligence, why marketing is one of the most expensive functions to outsource learning from, and what a graph-based marketing stack looks like when the customer owns the intelligence layer.
This session will give founders, CMOs, growth teams, AI operators, agencies, and enterprise leaders a practical framework for evaluating AI marketing vendors through a “compounding versus leaking” test. It will also introduce a reference architecture for a real agentic marketing system across audience acquisition, launch intelligence, competitive monitoring, brand-trained models, and owned intelligence infrastructure.
Core Takeaway:
As foundation models commoditize, the durable moat in marketing AI will not be the model itself. It will be the proprietary knowledge graph that compounds across customer audiences, campaign performance, competitive intelligence, and channel behavior.
3:45 PM - 4:00 PM
Keynote: Agentic Marketing — From Buzzword to Operating Model
Speaker: Catherine Qu
Founder & CEO, Propensity AI
Everyone is talking about agentic marketing, but few people agree on what it actually means. In this fireside chat, Catherine Qu, Founder and CEO of Propensity AI, will cut through the hype and explain how agentic marketing differs from traditional automation, copilots, and standard AI tools.
Catherine will share how agentic AI systems can help marketing teams make better campaign decisions, prioritize growth opportunities, analyze performance, and drive more pipeline. The conversation will explore what makes a marketing system truly agentic, where the technology is creating value today, and how marketing leaders should prepare for a future where AI is not just helping teams execute faster, but helping them operate smarter.
Drawing on her background as a software engineer, go-to-market leader, and founder building agentic AI systems for marketing teams, Catherine will give founders, CMOs, growth leaders, and AI operators a practical framework for moving from AI experimentation into real operating models.
Core Takeaway:
Attendees will understand what agentic marketing actually means, how it differs from automation and copilots, which marketing decisions can be supported by AI today, and how teams can begin building agentic workflows into their operating model.
4:00 PM – 4:15 PM
Closing Networking & Curated Introductions
Final networking session, sponsor engagement, founder-investor introductions, speaker follow-ups, and community-building conversations.
Event Details
Date: June 12
Time: 12:00 PM – 4:00 PM
Audience: Founders, investors, marketing executives, AI operators, growth leaders, and industry partners
Focus: Agentic AI, email marketing, customer engagement, brand authority, personalization, and AI-driven growth
Thank you Venue Sponsor: Pilot.com
A special thank you to Pilot.com for generously allowing us to use their space for AI in Marketing: The Future of Agentic Growth, Brand Authority & Owned Intelligence. Pilot powers the financial back office for startups and small businesses, specializing in bookkeeping, tax preparation, CFO services, and financial operations support so founders can focus on building and scaling. Learn more at Pilot.com.
Who Should Attend
Startup founders building in AI, marketing, SaaS, and customer engagement
Venture capitalists and angel investors exploring the agentic AI market
Marketing executives and growth leaders adopting AI-powered systems
AI operators building autonomous business workflows
Industry leaders interested in the future of brand, automation, and venture innovation
Photography Sponsor
Garden by Alice Pau
Capturing the human side of technology, creativity, and becoming through photography and identity-centered storytelling.
Instagram: @garden_by_alicepau
Email: [email protected]
Why Attend
Gain insight into one of the fastest-emerging categories in AI
Connect with founders, investors, and operators shaping the future of marketing
Explore how agentic systems are changing email, personalization, and customer relationships
Understand where investors see opportunity in AI-powered marketing infrastructure
Build relationships in a curated, high-signal environment
Speaker Opportunities
Are you interested in being considered for a speaking role, or do you know a strong domain expert in your network who would be a better fit?
Speaker Application Form: https://docs.google.com/forms/d/e/1FAIpQLSfrZ2M9Jm4_nYRb6x54RButf6ivy7HFRbGZarCe5guqPe5tWQ/viewform?usp=header
Apply to Sponsor: https://docs.google.com/forms/d/e/1FAIpQLScuwd-NqvFVnOtIsP6S4mDoTzQkrNWdrEVoWuNyusDEF7lRjw/viewform
Event Vision
Our goal is to create a premier gathering at the intersection of AI, marketing, and venture innovation — a room where founders can build authority, investors can discover emerging opportunities, and industry leaders can explore how agentic systems will reshape the future of customer engagement.