

The Social-to-Website Handoff
Why social media and websites are BFFs in your marketing strategy
It's never fun when you're spending a ton of time on social media, only for things to fall off when it comes to actually booking clients. And if your website isn't ready to receive that traffic, all that effort just... evaporates.
Turns out, social and your website work best when they're working together. (Who knew, right?)
Sarah Giffrow and Stacey Nicholls are teaming up to walk you through the full journey, from when someone sees your post to the moment they actually reach out on your website.
Sarah's got the social side covered: how to post with purpose, which CTAs actually work, and how to get people to stop scrolling and start clicking.
Stacey picks it up from there: what needs to happen the second someone lands on your site so they don't just look around and leave.
Meet Sarah
Sarah is the Creative Director and Benevolent Overlord of Upswept Creative, where she helps entrepreneurs and changemakers be found, adored, and valued through online marketing. She often calls herself, “a website nerd and accidental marketer,” and she loves promoting independent businesses and good causes with strategy that unites your radical values with your practical goals.
Meet Stacey
Stacey Nicholls is the web designer and strategist behind Space Cookie Designs, where she helps service-based businesses turn unclear websites into ones that actually support their sales process. She combines creative intuition with real-world business strategy to build sites that are clear, accessible, and easy to manage long after launch.