Digital Leads Network AI Lunch & Learn: How To Use AI-Generated Imagery Responsibly in Charity Communications

​Session lead

​Emma Bracegirdle, Founder, The Saltways

​Hosted and supported by the Digital Leads Network, part of CAST.

​Session overview

​Artificial intelligence is changing how charities create content, but are we at risk of repeating the mistakes of the past? As AI-generated imagery becomes cheaper and easier to use, the temptation to reach for stock-perfect visuals is growing. But what does that mean for the people charities exist to serve?

​In this workshop, Emma Bracegirdle, Founder of The Saltways, will share findings from their research into AI use in charity communications and walk through practical guidelines for using AI ethically and authentically. With real examples, honest discussion, and space for your questions, this session will give you a framework you can apply straight away.

​You will leave with a clearer understanding of where AI can genuinely support your communications, where the risks lie, and how to make decisions that don't put your organisation at risk.