Proposal Management in the Age of AI - APMP
Proposal Management in the Age of AI
AI is no longer a futuristic concept—it is actively redrawing the lines of proposal management, transforming everything from content generation to how we capture win themes. As proposal management professionals in Singapore's hyper-competitive market, the question isn’t whether AI will impact our roles, but how we will steer it to secure our next win.
In collaboration with APMP ANZ, APMP Korea and APMP Japan, "Proposal Management in the Age of AI" offers a rare opportunity to step away from the daily grind of deadlines and connect face-to-face with fellow proposal management professionals. Together, we will explore how we can blend human strategy with AI to write the next chapter of professional bidding. Hear from our regional peers from Japan and Korea on how they are adapting to inspire your roadmap to the future of bidding.
Don't miss this opportunity to connect with your peers, exchange real-world insights, future-proof your career, and discover how to elevate your competitive edge in an automated world.
Register on this page. Seats are limited.
📅 Agenda
🚪 6:30 PM - Registration Opens
Connect with fellow proposal management professionals before the event begins. Light refreshments will be served.🌏 7:00 PM - Introduction
An introduction to the event’s purpose for bringing together proposal management professionals in Singapore.
🏆 7:10 PM - “Competitive Positioning: Winning in an Increasingly Competitive Market” - by Marcus Ong @Pitchmaker
A practical sharing on why companies must move beyond compliance, and how they can position their value and differentiators to win in an increasingly competitive landscape.🇯🇵 7:30 PM - “Building a Proposal Culture: Lessons from Japan’s APMP Journey” - by Mitsuhiro Seto @SAP
Learn how APMP helped shape proposal professionalism and capability development in Japan - and why community and professional development matter in modern bid environments.🤖 7:45 PM - “AI Built for Proposals” - by Junho Cho @Cliwant
An inside look at how AI is being applied to proposal development with Contrl and why general AI tools fall short for serious proposal work.💡 8:00 PM - “Build Your Career Through APMP Certifications” – by Ivy Wong, CP APMP
An overview of APMP certifications and why it matters to you.
🔥 8.10 PM - Fireside Chat, moderated by Patrick Han, CF APMP
Interact with proposal management professionals from Singapore, Japan and Korea on their experiences, insights and long-term vision as AI continues to reshape the profession.💡 8:35 PM - Continue the Conversation
Grab some light refreshments and networking with fellow proposal management professionals!
🙋 Who Should Come
Bid & proposal managers, proposal writers and business development professionals
Consultants and PMO leads involved in client pitches
Anyone exploring AI tools for proposal and document-heavy workflows
🎙️ Your Speakers
🇸🇬 Marcus Ong, CP APMP — Founder, Pitchmaker
Marcus has spent the last 18 years in competitive bidding across global technology firms. He has led bids and proposals at CSC (now known as DXC Technology), Frequentis AG and Amazon Web Services.
Today, Marcus runs Pitchmaker, a Singapore-based bid consultancy focused on competitive positioning and proposal strategy for public sector tenders. He currently runs the Singapore Business Federation's flagship government tender training programme for SMEs, currently in its 19th run.
🇰🇷 Junho Cho — CEO, Contrl & Chair, APMP Korea
Junho spent over 15 years winning bids across Singapore, Hong Kong, Korea, and China, including Changi Airport, shopping malls, department stores, banks, and hospitals. He took that experience and built Contrl, an AI-native proposal automation platform built on APMP methodology and recognized as an OpenAI partner startup.
He also serves as the Chair of APMP Korea, working to raise the standard of proposal writing across Asia.
🇯🇵 Mitsuhiro Seto, CL & CF APMP — APMP International Board of Directors & Past Chair of APMP Japan Chapter | Senior Director, SAP APAC
Mitsuhiro has spent his career at the intersection of enterprise technology and competitive bidding across Asia Pacific. As Senior Director of Global RFx Proposal Advisory at SAP, he leads bid strategy for large-scale & complex enterprise deals across the region. He has served as Past Chair of APMP Japan Chapter, building one of Asia's most active proposal professional communities from the ground up, and honoured APMP Bid & Proposal Industry Executive of the Year Award Winner 2023, was a finalist for APMP Chapter Leader of the Year 2024 & 2025.
He now serves on the APMP International Board of Directors, shaping the direction of the global profession. He has spoken at BPC Dublin & Nashville 2025, and at bid events across Korea, Japan, and the ANZ, bringing a perspective that spans culture, methodology, and enterprise-scale execution.
🇸🇬 Ivy Wong, CP APMP — APMP Leadership Academy
Ivy is a Bid Management and Sales Enablement Leader with 10+ years’ experience driving complex regional and global pursuits across 12 Asia-Pacific markets. She led end-to-end bid functions and sales enablement programmes that lift win rates and standardise winning sales behaviours. She has built and led regional bid teams, and was named APMP 40 Under 40 (Class of 2022). She combines win strategy, proposal governance, and cross-functional leadership to turn bids into a structured competitive advantage.
🇰🇷 Patrick Han, CF APMP — APMP Korea Founder
Patrick holds the CF APMP certification and has been at the centre of building Korea's proposal community. He led the APMP BPC 2025 project and has organised multiple APMP seminars in Korea, bringing in experts from across the globe. He is the moderator for this evening's Fireside Chat.
🪑 Seats are limited to 40. Registration requires approval.
🏢 Venue Sponsor
This event is proudly supported by Workato as our Venue Sponsor.
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. To learn more, visit www.workato.com.