

The collective conversation: no brand is an island
How can collective storytelling earn attention, build trust and inspire action among audiences?
Drawing on insights from BBC StoryWorks' recent report, All Boats Rise with the Tide, the panel will explore why collaborative narratives may go further than individual voices in addressing global challenges like climate change, and how this type of storytelling can be developed and delivered.
Host: BBC StoryWorks
Moderator: Elan Shuker, Vice President, BBC StoryWorks
Speakers:
Lisa Wee, Chief Sustainability Officer, AVEVA
Karen Basiye, Director Sustainable Business and Social Impact, Safaricom
Diane Holdorf, EVP, World Business Council for Sustainable Development
Lara McNeil, Head of Series Development, BBC StoryWorks
Please note: This event is accessible via a ramp, although the path is uneven. If you have any accessibility questions, please contact us at countdown@ted.com — we’re happy to provide more information.