​From B2C Traction to Your First B2B Customer

​For founders turning product traction into B2B sales.

​You launched a product.
Users are coming in.
Your metrics are starting to move.

​But now you’re asking a different question:

​Can this traction turn into B2B revenue?

Who should be your first B2B customer?
Who is the actual buyer inside the company?
What use case should you sell?
How do you go from users → meetings → PoCs → revenue?
And when should you add a sales-led motion to PLG?

​This is not a general startup networking event.

​It’s a small, founder-focused session for startups that have early product traction and are now figuring out how to sell B2B.

​🎯 Who This Is For

​This event is for founders who:

• ​Have already launched an MVP or product

• ​Are seeing early users, engagement, or product traction

• ​Started with B2C, self-serve, or PLG

• ​Believe B2B could become their next growth engine

• ​Are figuring out their B2B ICP, buyer, use case, pricing, or sales motion

• ​Want to land their first B2B customer or enterprise PoC

​If users are coming in, but you’re still asking “Who will actually pay us?” — this room is for you.

​

​⏰ Schedule

​6:40 – 7:00 PM Check-in
7:00 – 7:25 PM 60-Second Founder Pitches (everyone)
7:25 – 7:55 PM Peter Shin — How to Land Your First B2B Customer
7:55 – 8:10 PM Founder Case — Jaehyuk Heo, ManyFast
8:10 – 8:30 PM Live B2B GTM Q&A
8:30 – 8:00 PM Networking

​⚡ 60-Second Founder Pitches

​Everyone in the room gets 60 seconds.

​Tell us:

​1. What are you building?
2. What traction do you have?
3. Who could be your B2B customer?

​Looking for customers, partners, investors, talent, or introductions?

​Tell the room what you need.

​🎙 How to Land Your First B2B Customer

​Peter Shin — YC W20 Founder & CEO of Outsome

​Getting users and selling to a company are two very different things.

​Once you move into B2B, you need to answer:

​Which companies should we target?
Who inside the company actually buys?
What problem are they willing to pay to solve?

​Peter will share practical lessons on:

• ​Turning product traction into a B2B ICP

• ​Finding the right company, buyer, and use case

• ​Moving from PLG to a sales-led motion

• ​Approaching early B2B customer discovery and sales

• ​Turning conversations into PoCs and revenue

• ​Common mistakes founders make when starting B2B sales

​The goal is not to leave with more theory.
It’s to know what you should test next.

​🎙 Founder Case Study

​From PLG to Enterprise Sales

​Jaehyuk Heo — Founder & CEO of ManyFast

​ManyFast started with a product-led growth thesis.

​As the company grew, the team realized that PLG alone wasn’t enough to drive the next stage of growth.

​That led them to rethink their ICP, GTM strategy, and sales motion—and start selling directly to enterprise customers.

​Jaehyuk will share:

• ​Why ManyFast initially focused on PLG

• ​What made the team rethink its growth strategy

• ​How its ICP and GTM evolved

• ​What changed when the team started enterprise sales

• ​Lessons from moving toward a PLG + SLG model

​A real founder story about what happens when product traction needs to become revenue.

​🔥 Live B2B GTM Q&A

​Bring your actual business.

​Selected founders will discuss their B2B GTM challenges directly with Peter.

​Who is your ICP?
Who is the buyer?
Why would they pay?
How many customers have you talked to?
What should you test next?

​No hypothetical case studies.

​We’ll talk about the companies in the room.

​🇺🇸 Founder-to-Founder Connections

​Meet other founders going through the same transition—from building a product people use to building a business companies pay for.

​The goal isn’t to collect business cards.

​Leave with a clearer B2B hypothesis, useful connections, and one concrete next step.

​

​Hosted by Outsome

​Limited seats · Application required

​제품 지표는 나오는데, 이제 B2B로 확장해야 한다면

​이번 행사는 제품을 이미 출시하고 초기 유저와 지표를 만들었지만, 이제 B2B 고객과 매출로 확장하는 방법을 고민하고 있는 Founder를 위한 소규모 세션입니다.

​Peter Shin (YC W20)과 함께 B2B ICP와 Buyer를 찾고, PLG에서 Sales Motion을 더하고, 첫 B2B Customer / Enterprise PoC까지 어떻게 검증할지 이야기합니다.

​ManyFast 허재혁 대표가 직접 PLG 중심 전략에서 ICP와 GTM을 수정하고 Enterprise Sales로 확장해온 과정을 공유합니다.

​참석 Founder 모두에게 60초 Founder Pitch 기회가 주어지며, 실제 참가 기업을 중심으로 Live B2B GTM Q&A도 진행합니다.

​제품 출시 → 초기 Traction → B2B ICP → Sales → PoC → Revenue

​지금 이 과정에 있다면,
이번 자리가 당신을 위한 자리입니다.

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