From Sketch to Story: Designing UX Case Studies with Authenticity

​Storytelling isn’t just an art form — it’s how UX professionals influence decisions, inspire teams, and convey the real impact of their work. But what actually makes a story land? And which parts matter most when you’re crafting your case studies?

​In this hands-on, interactive workshop, Clara breaks down the myth of “perfect storytelling” with simple, repeatable frameworks you can use immediately. She’ll guide you step-by-step through shaping a story that highlights your strengths, clarifies your thinking, and connects emotionally with your audience.

​You’ll partner up with other attendees to uncover the strongest elements of your own story, practice lateral thinking, and sharpen your ability to create authentic, compelling case studies.

​This session is ideal for:
• Job-seekers polishing their portfolio or personal narrative
• UX researchers & designers strengthening their storytelling muscles
• UX leaders looking for ways to apply storytelling across teams and initiatives

​About Clara
Clara is a UX leader with 10+ years of experience across consulting, healthcare, and fintech. She has served as a solo UXR in several high-growth startups, where storytelling became essential for aligning teams and driving impact. She is an editor for ResearchOps on Medium and co-creates Love Notes to Nature, an artistic newsletter blending data visualization with nature observation. Outside of work, Clara enjoys reading fiction, hiking, and spending time with her family.