Scaling Wellness Brands Responsibly
Consumer demand for functional wellness products is accelerating. However, the category is also evolving with increased regulatory pressure, consumer scrutiny, and the impact of bad actors on category trust.
We're bringing together a small group of founders/operators and compliance leaders to discuss what responsible growth looks like and how to raise the tide together.
We’ll open with a short panel conversation sharing their perspective and experience navigating growth in a tightening landscape. Panellists:
George Kruis (Founder, Fourfive)
Maxine Laceby (Founder, Absolute Collagen)
Bethany Dean (Taylored Consultancy)
We'll then open the discussion to the room to share questions, insights, and experiences over drinks.
Exploring:
How regulation is evolving across the UK & EU
The impact of misleading claims and bad industry actors
Building and maintaining consumer trust as a category
Scaling SKU catalogues while staying compliant