Gen AI Workshop| Generative AI in MarTech
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Topic: Generative AI in MarTech
Workshop Overview:
Join Deepesh Ranjan Khatri for an in-depth workshop exploring the power of Generative AI in modern marketing strategies. This session will guide you through the practical applications of AI-powered tools for content creation, audience engagement, and campaign optimization. Gain insights into how AI can streamline marketing processes while enhancing creativity and delivering measurable results.
This interactive workshop will feature a live demonstration showcasing a cutting-edge feature designed for marketing professionals. Attendees will learn how to leverage AI agents for data fetching; prompt engineering, and content optimization. The session will also cover practical techniques for crafting effective hook statements and email content, ensuring alignment with audience expectations and marketing goals.
Key Learning Objectives:
- How we're making campaign marketing easier for marketers by using the Nurture Agent feature to generate personalized emails in bulk.
- Understand the role of Generative AI in marketing and its impact on results.
- Gain hands-on experience with AI-powered tools and workflows.
- Learn best practices for prompt engineering and content refinement.
- Learn about agents and evaluation frameworks.
- Explore methods for enhancing the reliability and quality of AI-generated content.
Schedule Breakdown:
4:00 - 4:10 PM IST: Introduction
- Welcome and session overview.
- Introduction of BambooBox, Nurture Agent feature and its purpose.
4:10 - 4:25 PM IST: Feature Demonstration (Nurture Agent)
- Live demo with a step-by-step walkthrough.
- Explanation of AI contributions to marketing processes.
- Open floor for initial questions.
4:25 - 4:45 PM IST: Deep Dive: Generative AI in Marketing
- Creating Hook Statements: Overview of Hook Statements with examples.
- Data Fetching with AI Agents: Overview of Crew AI and data workflows.
- Optimising and Ensuring Reliability: Best practices and strategies for quality control.
- Guardrails and Prompt Engineering: Techniques for prompt design and content alignment.
4:45 - 4:55 PM IST: Q&A Session
- Open floor for final questions and clarifications.
4:55 - 5:00 PM IST: Closing Remarks
- Recap key takeaways and thank attendees.
- Invitation for continued engagement and updates.