

Functional Beverages Unpacked: Hemp, Adaptogens & Innovation
Beyond the Buzz - A conversation on functional innovation, responsible retailing, and protecting an American industry.
Moderator: Eric Meth, Chief Innovation Officer – Surfside
Panelists:
Pierce Wylie, Co-Founder – Rebel Rabbit
Tyler Murray, CEO – Carolina Dream
Matt Nichols, The Southern Group
Join us for an engaging discussion on the rise of functional beverages—from adaptogens and nootropics to hemp-derived cannabinoids including CBD and THC. Together, we’ll explore how these ingredients are formulated, how they can be sold responsibly, and why regulation—not prohibition—is critical to ensuring safe growth of this American industry.
For those attending the Sober Curious Cruise immediately following, transportation will be provided from Sèchey. Space is limited to 50 seats — please RSVP to secure your spot.
Parking: Midtown Garage (558 King St) is the closest option to Sechey Flagship (540 King St).