The Value of Testing: “I’m in Sales and So Are You.” | Toronto Meetup
The Test Tribe 10th Toronto Meetup – The Value of Testing: “I’m in Sales and So Are You.”
Event Details
Date: 26th November 2025 (Wednesday)
Time: 6:00 PM – 8:30 PM EST
Venue: 125 East Liberty Street, Toronto, ON
Session: The Value of Testing: “I’m in Sales and So Are You.”
Speaker: Simon Reynolds – Enterprise Software Sales Leader
About the Session
Testers don’t often see themselves as sellers but every day, you’re selling the value of quality to your teams, leaders, and organization.
In this thought-provoking session, Simon Reynolds makes the case that testing isn’t just about catching bugs - it’s about protecting revenue, reputation, and innovation capacity.
You’ll learn how to “sell” your testing outcomes to non-technical stakeholders by translating your work into business impact - cost avoidance, risk reduction, and faster releases.
No AI hype. No fluff.
Just a real, actionable conversation about how testers can earn a seat at the decision-making table by speaking the language of value.
Key Takeaways
Understand how to frame testing outcomes in business terms
Learn practical ways to communicate the ROI of quality
Discover how to influence leadership decisions through data and storytelling
Build confidence in selling your testing work to non-technical stakeholders
Shift your mindset from tester to strategic business contributor
About the Speaker
Simon Reynolds is a Toronto-based software sales leader with over 15 years of experience driving enterprise growth in automation and quality engineering.
He specializes in complex, multi-stakeholder sales cycles -leading discovery, shaping tailored evaluations, and building executive business cases that connect technical excellence to business outcomes.
Known for candid qualification, insightful discovery, and genuine relationship-building, Simon has consistently demonstrated his value across organizations and industries.
Beyond the close, he partners with delivery and product teams to ensure value realization and long-term customer advocacy.
Why You Should Attend
Learn how to communicate the business impact of testing
Understand how to translate technical outcomes into executive language
Gain insights on earning stakeholder buy-in and building influence
Connect with Toronto’s vibrant QA, testing, and tech community
About The Test Tribe
The Test Tribe is the world’s largest software testing community, empowering testers globally since 2018. With 400+ events and 120K+ members across 130+ countries, we bring software testers together to learn, grow, and connect through expert-led courses, membership programs, cohorts, and community events.
By RSVPing, you agree to our Terms and Conditions and Privacy Policy and consent to be contacted by The Test Tribe and our event partners.