Founders Bay Virtual Workshop: Sales Reporting for Founders: Make Faster, Data-Driven Decisions
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Early-stage founders often rely on gut instinct when making sales decisions—but intuition alone doesn’t scale. In this workshop, fractional GTM & Sales Leader Laura Garrison will teach founders how to build simple, actionable sales reporting that reveals what’s working, what’s not, and where to focus next. You’ll learn how to make informed, data-driven decisions without needing a data team, BI tools, or complex dashboards.
Laura will walk through the essential reports every founder should track, including pipeline health, conversion rates, sales cycle length, activity metrics, and forecast accuracy. More importantly, she’ll show you how to interpret the data so you can identify bottlenecks, spot patterns early, and adjust your GTM approach with confidence. Expect practical frameworks and founder-friendly examples you can start using immediately.
This workshop is ideal for founders who want more predictability in their sales motion. Whether you’re closing your first deals or trying to scale revenue, you’ll learn how to create reporting systems that provide clarity, reveal risks, and help you grow faster. You’ll leave with the tools needed to run a more disciplined and data-aware sales process.
✅ What You’ll Learn
The essential sales reports every early-stage founder needs
How to build simple dashboards that surface the right KPIs
How to track pipeline health and understand where deals get stuck
What conversion rates reveal—and how to fix low-performing stages
How to measure founder-led sales activity for consistency
How to create accurate forecasts without complex tools
How to analyze patterns so you can make faster, data-driven decisions
A practical set of templates and reporting frameworks you can use right away
Our Speaker:
Laura Garrison, Director of Sales Enablement at Grand Avenue Software
About Us
Founders Bay is a membership community of 80,000 founders and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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