AI Go-to-Market: From First Customers to Repeatable Growth

​Product-market fit doesn't give you a repeatable go-to-market motion. It gives you proof that people want what you're building.

​The next challenge is turning founder-led hustle into a system that consistently attracts, converts, and retains customers.

​This panel is for early-stage B2B founders who have real customer traction but are still relying on manual processes, founder-led sales, and instinct to grow. We'll discuss what to automate first, what should remain human longer than you think, and how to build a repeatable GTM engine without losing the customer insight that got you here.

​Join founders and GTM leaders for an honest conversation on what's actually working for startups today. Hosted by FounderWay and Venture Lane as part of Boston AI Week.

​Key Takeaways:

• ​Learn the building blocks of a repeatable GTM motion.

• ​Understand what to automate first and what should remain founder-led.

• ​Discover proven customer acquisition strategies that are working today.

• ​Learn how to use AI to strengthen your GTM workflows without sacrificing customer relationships.

• ​Hear real lessons, mistakes, and successes from founders and GTM operators building AI companies.

​Moderators/Speakers:

​3-4 AI founders/GTM leaders (TBD)

​Audience:

• ​Founders

• ​Startup teams

• ​Product leaders

• ​Early-stage operators

• ​Investors

• ​Anyone responsible for customer growth

​Key Takeaways:

​Attendees will leave with:

• ​Practical GTM strategies that are working today

• ​Frameworks for acquiring early customers

• ​Better positioning for AI products

• ​Ideas for pricing and distribution

• ​Real examples from founders currently in market

​Date

​Wednesday, September 30, 2026

​5:00PM - 7:00PM

​Venture Lane

​Sponsors

​FounderWay
Venture Lane