AI Go-to-Market: From First Customers to Repeatable Growth
Product-market fit doesn't give you a repeatable go-to-market motion. It gives you proof that people want what you're building.
The next challenge is turning founder-led hustle into a system that consistently attracts, converts, and retains customers.
This panel is for early-stage B2B founders who have real customer traction but are still relying on manual processes, founder-led sales, and instinct to grow. We'll discuss what to automate first, what should remain human longer than you think, and how to build a repeatable GTM engine without losing the customer insight that got you here.
Join founders and GTM leaders for an honest conversation on what's actually working for startups today. Hosted by FounderWay and Venture Lane as part of Boston AI Week.
Key Takeaways:
Learn the building blocks of a repeatable GTM motion.
Understand what to automate first and what should remain founder-led.
Discover proven customer acquisition strategies that are working today.
Learn how to use AI to strengthen your GTM workflows without sacrificing customer relationships.
Hear real lessons, mistakes, and successes from founders and GTM operators building AI companies.
Moderator
Kiran Panjwani, cofounder and CEO of FounderWay
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Speakers
David Chang, cofounder of Via AI
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Dara Such, VP of Intent and Ecosystem Partner GTM Sales at Informa TechTarget
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Harold Zhu, cofounder of Sliq
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Dan Sirk, Principal at Go2Marketing Consulting
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Audience:
Founders
Startup teams
Product leaders
Early-stage operators
Investors
Anyone responsible for customer growth
Key Takeaways:
Attendees will leave with:
Practical GTM strategies that are working today
Frameworks for acquiring early customers
Better positioning for AI products
Ideas for pricing and distribution
Real examples from founders currently in market
Date
Wednesday, September 30, 2026
5:00PM - 7:00PM
Venture Lane
Sponsors
FounderWay
Venture Lane